So how can you work together to create a singular vision?
The answer is to deconstruct the components of a great vision, create a process to work together as a team on each component, and then have one person (or a small team — 2/3 people max) synthesise the output into a singular statement.
This delivers the best of both worlds — an already involved team that can apply their cognitive diversity to vision creation, with the single-minded focus on the final outcome that’s key to an inspiring product vision.
What do you think? Feel free to use and share this canvas and approach — let us know how it goes if you do!